Who I help
I work with agency founders, CEOs, leadership teams and key people when growth, pressure or change starts to test the business.
This work is most useful when something important has become harder to say, harder to decide or harder to carry.
It is not about fixing people. It is about helping leaders understand what is really happening between people, so the business can move with more clarity.
When pressure starts to affect decisions, trust, pace or confidence, the work is no longer just interpersonal. It is commercial.
Who this is for
Founders and CEOs
You are carrying the vision, the pressure and the decisions. I help you step back, understand what the business has become dependent on, and lead with more clarity.
Senior leadership teams
When the senior team is aligned, the agency moves. I help teams work through tension, rebuild trust and make better decisions together.
Key people across the agency
Some people carry more influence than their title suggests. I help high impact people navigate pressure, responsibility and change.
Pressure rarely stays
where it starts.
It can show up in slower decisions, guarded conversations, founder dependency, conflict, avoidance or a culture that feels harder to lead.
What I help agencies navigate
01
Founder pressure and leadership strain
Too much sits with one person. The business slows down.
02
Senior team alignment and conflict
Unspoken tension makes decisions harder to make.
03
Communication, trust and psychological safety
Strong performance depends on clear, honest conversation.
04
Stress, burnout and behaviour under pressure
Pressure changes how people think, respond and treat each other.
05
Growth, change and cultural strain
Growth exposes what is strong, what is stretched and what is stuck.
06
M&A, integration and culture clash
Bringing teams together takes more than a plan.
When this work becomes useful
Decisions are becoming slower, more reactive or more emotional
Trust feels thinner than it used to
The founder is too central to too many conversations
People are avoiding conversations that need to happen
The senior team is aligned on paper, but not in practice
Growth, restructure or competition has exposed strain in the culture
Market pressure is increasing tension around performance and value
AI is raising difficult questions about roles, confidence and direction.
Yasmine helped us name what was really going on and move forward with more clarity.
Managing Director, Creative Agency